Going the Distance!
To “go the distance” means: to “carry through a course of action to completion” or to “go all the way” (per the Mcgraw-Hill Dictionary). I first heard the phrase long ago, after arriving to the US as a teen. It took me a while to fully understand the phrase’s true meaning and put it into practice.
In the past year, and since starting Pour Favor, I have been frequently challenged on the “distance” that I am willing to go to fulfill its purpose.
There have been too many challenges starting this project to mention them all, but some worth mentioning include: feeling pressed for time constantly (given my full-time job and family life), learning and mastering a new set of skills have been the most significant. Also, to be able to maintain inspiration while overcoming all these challenges can be overwhelming, but what what helps me continue is knowing that I am trying to accomplish something that is bigger than me and necessary, even if the outcome ends up being that I only make a difference in one single person’s life. It is an expense that I can and will continue to invest in for as long as I can and I am permitted. After all, I believe that we all exist in community to serve a purpose that benefits our communities and our world.
It may be easier to not “go the distance,” or to talk myself out of doing what I know I can do for others, but what fun or challenge would that be? I have been blessed with much (I could have easily been born to any other family less fortunate in Honduras) and have been equipped with the talent, experience, and love for helping others in need.
I love challenges too, so having to learning to network, code, photography, marketing, branding, sales, logistics, production, and many other skills has been extremely challenging but super rewarding. Also, overcoming the fear of risk such as losing an investment in the importing process of goods was nerve wrecking initially, enough to cripple me to tears, but it felt like Christmas morning once it arrived. It was a stressful and risky feeling mainly because I knew that if I lost it (packages get stolen in the mail in Honduras frequently), it meant I would no longer be able to help anyone as I had invested all I had and more on products that I believed in.
Going the distance means pushing yourself harder and mastering your skills until you become you are satisfied of how much you have accomplished with “going the distance” and until you feel proud of yourself for it (which I imagine does not easily happen for most!).
Overcoming challenges such as losing fear is one of the greatest challenges of becoming an entrepreneur. For example, at first you struggle because you have not accomplished much so no one believes in you, yet, at least, not enough to invest in you, your product, or your hybrid non-profit. In my case, perhaps it may not happen, as by definition a non-profit means we will never have a profit, which is what investors look for.
Another example of “going the distance,” which has been very inspiring to me,has been to experience others “going the distance” for Pour Favor (or me). I have had friends host open houses to showcase my product, volunteering their time at vendor fairs, or just contributing their own skills in photography, marketing, web design, coding etc. skills which I have had to rely on others for (or learn from them). All of those contributions have been of great help and considered “priceless” because each contribution and step has gotten me closer to fulfilling Pour Favor’s mission. Doing a little extra (or a lot) for others is “going the distance,” when you know you have been granted the skills to accomplish it, even when challenged by it. “It” may become your life purpose or the priceless reward in your life.